IT'S CRISP AT ODSAL STADIUM!

We are delighted to announce a new sponsorship deal with Calbee UK Ltd (Calbee), the owner of Bradford-based Seabrook Crisps!

Seabrook was formed in 1945 and has been producing crisps in the city of Bradford ever since, initially at a factory in Allerton before moving to its current Princeville property.

Seabrook, which was recently given approval to expand its Bradford factory, has agreed to have sponsorship and continue to supply crisps at Odsal Stadium for the 2024 season.

Bradford Bulls’ Head of Commercial Ian Stafford said:

“The club and our fans are delighted to have Seabrook Crisps on sale at Odsal and to be working with another brand with a long heritage in our city.”

Calbee UK Marketing Director, Claire Hooper, said: “As a business that has a long heritage in Bradford, we want to show our support for local clubs that have a strong following and make such a positive impact on the community.

“We are delighted to work alongside Bradford-based clubs that do so much work both on and off the pitch."