BULLS UNVEIL BRAVEHEARTS' BACKER

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10th May 2014

BRADFORD BULLS stars Danny Addy and Dale Ferguson helped to unveil a significant sponsorship deal for Scotland International Rugby League last week.

The pair featured heavily for the Bravehearts during the 2013 World Cup and recently launched a new four-year deal with the Caledonian Brewery, here at The Provident Stadium.

The all-new partnership sees Scotland's National League become the Deuchars IPA National League as part of an agreement which will run through to the next World Cup in Australia and New Zealand in 2017.

It will see the iconic Scottish ale brand feature on all adult Scotland Rugby League representative playing kit, together with brand visibility across the amateur adult game in Scotland.

The Deuchars IPA logo will also feature on all senior international shirts through to and including the 2017 World Cup.

Scotland Rugby League performance manager Ollie Cruickshank said: “We are delighted to be partnering with an iconic Scottish brand like Deuchars IPA.

“Rugby League is a growing sport in Scotland and its support will help us raise the profile of our activities both nationally and internationally.”

Caledonian Brewery managing director Andy Maddock added: “Our sponsorship of the Scotland international team during the recent World Cup was a great success.

“We experienced a very positive response from consumers, not just in Scotland, but around the world, so this is a tremendous agreement for Deuchars IPA.

“We want to support grass roots adult sport and also support Scotland on the international stage, so to be involved with a growing sport like rugby league in Scotland is a great opportunity.

“This agreement enables us to connect with current and future Deuchars consumers and gain extra exposure for the brand.”

The Bulls return to First Utility Super League action tomorrow, from 3.00pm, as St Helens visit The Provident Stadium.

Those wishing to 'pay on the gate' can do so, with gates opening at 1.30pm, however tickets are available until 2.00pm TODAY - from the Ticket Office.

Admission is priced at £20 (adults), £15 (concessions), £15 (students) and £10 (juniors).

BULLS UNVEIL BRAVEHEARTS' BACKER DOMAIN