Bradford Bulls


12th February 2018, 12:55


The Bradford Bulls partnership with Provident Financial has come to an end.

Since 2013 the Bulls have worked alongside Provident Financial and supported their marketing activities via the Club, as well as supporting community activities they had been part of in our region.

Club Chairman Andrew Chalmers said: “Provident has been the perfect example of supporting a club, and working closely and creatively to be mutually beneficial to one another. Objectives have been achieved and the supporters’ experience has been enhanced through the collective work.

“Provident intelligently utilised many of the Club’s unique ‘touch points’ and stadia space to interact with supporters, engaging daily with them digitally via the Club’s platforms and their ‘Supporting Bulls Supporters’ Facebook page. Through their position, they were also able to connect weekly with supporters live at Odsal on the concourses and in Hospitality, as well as creating fun events and activities for games on the road.

“This model has been the envy of many sporting organisations and something we will be looking to replicate and enhance. We have an open-minded approach to sponsorship and we tailor our services to suit, it is a core value that runs throughout our commercial department, which has worked brilliantly with the Provident partnership.”

Mr. Chalmers finished by saying: “I would like to thank Paul Mitchell, who has personally managed the programme for Provident and to the management team behind him who have been fully supportive of everything he has delivered for the fans alongside the Club. To everyone at Provident Financial the best of luck in your future.”

Conversations are currently underway with new potential naming rights partners for Odsal stadium.