BRADFORD BULLS stars today joined the 'Ice Bucket Challenge' craze, raising funds in aid of motor neurone disease (also know as amyotrophic lateral sclerosis).
Widely referred to as the 'ALS Ice Bucket Challenge', participants are dared to be filmed having a bucket of ice water poured over their heads – all in the name of charity.
This afternoon, a host of Bulls plucked up the courage, before giving a trio of other sports teams 24 hours to do the same!
The challenge has helped United States of America's ALS (Amyotrophic Lateral Sclerosis) Association raise over $80 million, while the MND (Motor Neurone Disease) Association – based here in the United Kingdom – has just surpassed the £1 million mark.
A Bradford Bulls spokesperson said: “The club and the players wanted to show support for the fantastic work being done to aid the research going into motor neurone disease.
“The Ice Bucket Challenge is helping to raise millions of pounds across the globe and we hope the efforts of our players, today, will go on to raise greater awareness of the disease.
“Motor neurone disease, referred to as ALS in the USA, effects a wide range of communities.
“And that is what we are here at the Bulls - a community. It would be great to now see our supporters get behind the cause and donate anything they can to the MND Association.”
You can support the MND Association by visiting www.mndassociation.org or, alternatively, text 'ICED55', followed by the amount you wish to donate, to 70070.
If you would like to donate over the phone, call 01604 611 860 TODAY!
CLICK HERE to view the Bulls' ALS Ice Bucket Challenge.