20th August 2014

BRADFORD BULLS are delighted to announce the launch of an exciting new partnership with the Telegraph & Argus.

The Bradford-based daily newspaper, locally known as the T&A, has today become an official commercial partner of the club – in an initial one-year agreement.

Already on board as a media partner of the Provident Stadium side and read by more than 50,000 people every day, the Telegraph & Argus provides unrivalled coverage of all things Bradford Bulls – both in print and online, serving the city of Bradford and its surrounding areas.

Current circulation figures top 21,000 and the T&A's official website receives almost 6,000,000 page views per month, with content being published online seven days a week and 24 hours a day.

Produced six days per week, the newspaper provides the very latest local and regional news and sport, covering a wide range of areas, including business, leisure and much, much more.

Bulls Commercial Director Danny Potticary has spoken of his delight, having seen the club join forces with a local and well-known brand. 

“It fills me with great pleasure to know we are teaming up with another big Bradford company, as we continue to drive the commercial arm of the club,” explained Mr Potticary.

“This is a substantial agreement between two parties committed to working hard for the city and one another.

“The Telegraph & Argus is well recognised across the district and, like us, boasts a proud history.

“We believe this partnership will enable us to further grow and develop the Bradford Bulls brand, as we head into an exciting new era for professional rugby league in the city.”

Robert Drummond, the T&A's Head of Newspaper Sales, added: “We have a long history of supporting the Bulls and are delighted to be developing our commercial relationship with them, as they rebuild for an immediate return to Super League.”

T&A Business Sales Executive Richard Ashton said: “Since beginning to work with the club's commercial team, following this year's takeover, I have experienced the energetic and positive direction it is heading in.

“I am very impressed and would urge other local businesses to give the Bulls the same opportunity.”

The Telegraph & Argus, a Monday to Saturday tabloid, was originally founded in 1868 – just five years after the launch of the original Bradford rugby club.

Today its offices are situated in the heart of the city, in Hall Ings, with its very own printing presses located nearby.

PICTURED (L-R): Rob Parker (Bradford Bulls Commercial Manager), Danny Potticary (Bradford Bulls Commercial Director), Richard Ashton (Telegraph & Argus Business Sales Executive), Robert Drummond (Telegraph & Argus Head of Newspaper Sales), James Lowes (Bradford Bulls head coach) and Robbie Hunter-Paul (Bradford Bulls Chief Executive).