Betfred has two years remaining on their Super League title sponsorship agreement and following a fantastic first year in the sport have decided to increase their involvement in the game by becoming title partner of the top three tiers of the sport.
Speaking following the announcement, acting Rugby Football League Chief Executive, Ralph Rimmer, said: “We are delighted that Betfred has extended their involvement in the sport to the Championship and League 1. Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship.
“The Championship and League 1 provide great entertainment and are an integral part of the game and the fact that Betfred has extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League. The Betfred Championship is now one of the most geographically diverse competitions in the world including teams from Toronto, Toulouse and London and with this new deal, I am certain both competitions will go from strength to strength.
The partnership will see brand exposure for Betfred via in-stadia perimeter at all Championship and League 1 clubs as well as supporting the Championship’s big weekend, the Summer Bash at Blackpool in May when all six games will be shown live on Sky Sports.
Speaking about the partnership, Betfred boss Fred Done, said: “Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1.”